Uncover the insight behind the impact.

I help you take a fresh look at your brand and how it's perceived – by your customers, your stakeholders and your team. Through light-touch research, competitor benchmarking and internal reflection, we’ll define (or refine) your purpose, positioning and messaging so your brand connects clearly and meaningfully with the people who matter.

Build a marketing strategy that’s structured and fit for your goals.
Whether you need to revisit your entire marketing approach or shape a specific multi-channel campaign, I work with you to design strategic plans that align with your business objectives and are achievable with your resources.

Practical delivery for when you just need it done – well.
From campaign materials to corporate pitches, I can help you tell your story clearly, creatively and convincingly. Ideal for organisations who need a safe pair of hands, an external eye or simply an extra bit of capacity to get things moving.

Environmental consultancy | Strategic marketing roadmap

Led a full brand and marketing review for this 100-year-old organisation. Delivered iinsight-led recommendations and a practical three-phase strategy to strengthen market presence.

Social impact | Brand positioning & messaging

Supported Clarion’s Resilience Programme to refine brand identity and core messaging, helping social enterprises communicate their value and impact more clearly.

Sustainable start-up | Co-founder & marketing lead
Developed brand identity, B2B strategy and digital marketing for this water-saving product business now supplying UK water companies, universities and housing associations.

Youth development | Brand development & marketing strategy

Built a brand that could flex across schools, parents and kids for this interactive self-leadership programme. Defined values, tone, and core proposition to support long-term growth.

Personal development | Product launch & brand strategy

Developed the brand and go-to-market strategy for this unique self-assessment tool. Clarified messaging and positioning to help practitioners and coaches unlock its full potential.

Charity | Campaigns & legacy marketing

Developed the brand and launch strategy for The Grange Restaurant, with ongoing custome engagement; and led the charity’s legacy marketing strategy, delivering regular targeted campaigns to grow long-term supporter engagement.

Freelance consultancy | Brand & strategy support
Working with entrepreneurs, small businesses and community action groups across the UK – bringing clarity, confidence and a fresh external perspective to their marketing.

Evidence-led methodology | Sustainable sales flow
A long-time advocate of the Watertight Marketing approach – aligning marketing with the full customer journey to drive sustainable growth and plug the leaky bucket.

Strategic frameworks & practical tools
Completed Mark Ritson’s MiniMBA in Marketing in 2025 – a rigorous and practical programme that sharpened my strategic thinking across diagnosis, segmentation, positioning and tactical planning.